For this project, our class was given the opportunity to create a music video for a track of our choice from Jack Parow's album Die Evangelie Van Goeie Tye. We were given complete creative freedom to interpret the song and bring it to life visually. I chose the song There It Is, and my vision for the music video was to produce something visually striking that fits with the song's energetic vibe.
To create a visually compelling music video that captures the energetic vibe of There It Is.
To integrate motion graphics and animation in a way that feels fluid and cohesive with the music.
Develop a storyboard and animation sequences that pair effectively with the song’s transitions and beats.
The music video blends abstract, surreal visuals with strobe effects and black-and-white contrasts, aligning with the energetic rhythm of the song. The use of soft animations combined with sudden flashes of movement creates an engaging visual experience, reflecting the song's fluidity and unpredictability. The video moves between abstract, animated sequences and animated typography, as the song progresses, the video builds layers of motion, keeping the viewer intrigued and engaged with every beat.
“The black and white actually works great. Feels like a strobe light and I can just imagine this strobing inside a club as visuals and people loving it!
The soft style of the animation is really great and makes it feel crazy but also very chill at the same time which I love. Overall engaging and entertaining”