03 | AR Poster

The brief for this project was to create a poster that not only stands out as a visually impactful piece of art but also integrates seamlessly with an augmented reality (AR) experience. The core objective was to design a poster using bold typography, dynamic color schemes, and layered textures to attract and engage viewers in a traditional setting. Additionally, the design had to support an AR component that, when viewed through a digital device, would transform the static artwork into an immersive, multimedia experience.

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Problem Statement

The challenge for this project was to design a visually compelling poster that could function both as a standalone piece of art and an entry point into an augmented reality (AR) experience. The aim was to create a poster that captivates viewers through bold typography, striking colors, and rich textures, while also incorporating interactive AR elements. This would elevate the traditional poster format by engaging audiences in a multimedia experience that merges physical and digital realms. The project needed to address the complexity of balancing visual appeal with functional interactivity, ensuring that the poster's design elements remained impactful and cohesive even without the AR layer.

Goals

Create a visually compelling poster that blends bold design with an immersive AR experience.

Aims

Engage viewers through striking typography, dynamic colors, and interactive elements that bridge the physical and digital worlds.

Objectives

Design a poster that stands out on its own and integrates seamlessly with an AR component to enhance the viewer’s experience.

Intended Audience

The intended audience for this project includes tech-savvy individuals who appreciate innovative design and immersive experiences. This group consists primarily of young adults and professionals aged 18–35 who are familiar with digital platforms and have an interest in art, technology, and interactive media. The poster also targets attendees of multimedia exhibitions, art shows, and events where cutting-edge design and AR integration are showcased. By appealing to this audience, the project aims to spark curiosity and engage those who seek new and interactive forms of visual communication.

Solution

The solution involved developing a poster design that emphasized strong, attention-grabbing elements such as bold typography and vibrant colors layered with textures to enhance visual depth. The physical poster was crafted to be appealing on its own, drawing the audience's attention through its striking design. The AR component was developed as an overlay that activates through a digital device, adding animated, interactive elements that transform the artwork into a multimedia experience. This integration was thoughtfully planned to ensure that the AR addition would amplify the poster's impact, creating a cohesive interaction that maintains visual harmony between the static and dynamic aspects of the project.

Process works

Poster Colours

The greenish-yellow serves as the primary color of anxiety, unsettling and hard to ignore. The dark black background helps make the text and 3D elements stand out, while the light grey accents provide subtle contrast, softening the overall effect.

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AR Experience

Once the QR code has been scanned, the viewer is prompted to scan their surroundings to find a flat surface where the animation would play off of.

Augmented Reality

Give it a try! Download Adobe Aero on your phone and scan the QR code to start exploring the AR part of this project.

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